報名 | 實地實驗經(jīng)濟學先鋒John A. List做客頂尖學者學術(shù)講堂

很多企業(yè)在小范圍內(nèi)能取得“0到1”的驚艷成功，卻在“1到N”的大規(guī)模擴張中遭遇“勢能下降”的滑鐵盧。本次演講由實地實驗經(jīng)濟學之父約翰·A·李斯特教授帶來，他將直擊這一商業(yè)痛點，指出創(chuàng)新本身并不稀缺，稀缺的是可規(guī)模化的創(chuàng)新。結(jié)合海量真實世界的實地實驗，他將帶您看透統(tǒng)計噪音、不可復(fù)制特例等擴張陷阱，并分享如何通過運用邊際收益、利用損失厭惡以及戰(zhàn)略性退出等核心策略來放大商業(yè)勢能，從而真正實現(xiàn)健康、可持續(xù)的高質(zhì)量增長。

Many enterprises achieve stunning "0 to 1" success on a small scale, only to experience a "voltage drop" when expanding from "1 to N". In this speech, Professor John A. List, the father of field experiments in economics, addresses this critical pain point by revealing that scalable innovation is what's truly scarce. Drawing on massive real-world field experiments, he explains how to avoid scaling traps like statistical noise and unreplicable exceptions, while leveraging strategies like marginal returns, loss aversion, and strategic quitting to amplify commercial voltage and achieve sustainable, high-quality growth.

題 目|Title

勢能效應(yīng)：如何讓好想法變偉大，讓偉大想法規(guī)模化

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

時 間|Time

2026年6月28日19:00-20:30

19:00-20:30, June 28, 2026

地 點|Location

北京大學光華管理學院

Guanghua School of Management, PKU

語 言|Language

英文 (配備中文同聲傳譯)

English (Simultaneous Chinese Interpretation)

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贈書福利 | Book Giveaway

活動結(jié)束后，參會聽眾可前往簽到處領(lǐng)取約翰·A·李斯特經(jīng)典著作《勢能效應(yīng)》實體書一冊。請散場時有序排隊領(lǐng)取，數(shù)量有限，發(fā)完即止。

After the event, attendees can collect a complimentary hard copy of John A. List’s classic book, The Voltage Effect, at the registration desk. Please form an orderly line upon departure. Supplies are limited and will be distributed on a first-come, first-served basis while supplies last.

嘉賓介紹

Speaker

約翰·A·李斯特

芝加哥大學肯尼斯·C·格里芬

經(jīng)濟學杰出服務(wù)教授

《勢能效應(yīng)》作者

John A. List

Kenneth C. Griffin

Distinguished Service Professor

University of Chicago

Author of The Voltage Effect

Swipe to read more

約翰·A·李斯特（John A. List）現(xiàn)任芝加哥大學肯尼斯·C·格里芬經(jīng)濟學杰出服務(wù)教授、TMW早期學習與公共衛(wèi)生中心（TMW Center for Early Learning + Public Health）創(chuàng)始人兼聯(lián)合主任，以及沃爾瑪（Walmart）首任首席經(jīng)濟學家。

因創(chuàng)新性地運用實地實驗（field experiments）來探討微觀與宏觀經(jīng)濟學問題，李斯特被公認為該領(lǐng)域的先鋒。他已發(fā)表了200多篇同行評審的期刊文章并出版了多部著作，其中包括暢銷書：與尤里·格尼茨（Uri Gneezy）合著的《隱性動機》（The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life），以及《勢能效應(yīng)》（The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale）。

憑借在慈善捐贈領(lǐng)域的研究工作，李斯特于2015年和2016年連續(xù)被《非營利時報》（Non-Profit Times）評為“50大創(chuàng)新者”之一。他曾于2002年至2003年在白宮經(jīng)濟顧問委員會（Council of Economic Advisers）任職。目前，他兼任美國國家經(jīng)濟研究局（NBER）研究員、勞動研究所（Institute for the Study of Labor）研究員，以及未來資源研究所（Resources for the Future）大學研究員。

李斯特在威斯康星大學史蒂文斯波因特分校（University of Wisconsin-Stevens Point）獲得經(jīng)濟學理學學士學位，并在懷俄明大學（University of Wyoming）獲得經(jīng)濟學博士學位。他于2005年加入芝加哥大學任教，曾于2012年至2018年期間擔任經(jīng)濟系主任，并曾擔任優(yōu)步（Uber）和來福車（Lyft）的首席經(jīng)濟學家。

John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, Founder and Co-Director of the TMW Center for Early Learning + Public Health, and the first Chief Economist at Walmart.

Recognized as a pioneer for his innovative use of field experiments to examine issues in micro- and macro-economics, List has published over 200 peer-reviewed journal articles and several books, including best-sellers, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life（with Uri Gneezy）and The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale.

List was named a Top 50 Innovator in the Non-Profit Times for 2015 and 2016 for his work on charitable giving. He served in the White House on the Council of Economic Advisers from 2002-2003 and is presently a Research Associate at the NBER, a Research Fellow at the Institute for the Study of Labor, and a University Fellow at Resources for the Future.

List received his B.S. in economics at the University of Wisconsin-Stevens Point and Ph.D. in economics at the University of Wyoming. List joined the UChicago faculty in 2005, and served as Chairman of the Department of Economics from 2012-2018, and is the former Chief Economist of Uber and Lyft.

主持人介紹

Moderator

孟涓涓

北京大學光華管理學院教授

北京大學行為科學與政策干預(yù)研究中心主任

Juanjuan Meng

Professor, Guanghua School of Management, Peking University

Director, Research Center for Behavioral Science and Policy Intervention, Peking University

頂尖學者學術(shù)講堂

Top Scholar Forum

為加快推進“雙一流”優(yōu)勢學科建設(shè)及學科高質(zhì)量發(fā)展，落實2030年整體達到世界頂級商學院研究水準并兼具中國特色的建設(shè)目標，光華管理學院以40周年院慶為契機，推出“頂尖學者學術(shù)講堂”系列活動，邀請全球頂尖學者和權(quán)威專家來院舉辦講座和交流活動，旨在深度探索經(jīng)濟學和管理學領(lǐng)域的重要科學問題和前沿問題，鼓勵跨學科創(chuàng)新，拓展研究范式邊界，啟迪新的思想理念，加強國際前沿學術(shù)交流，提升學術(shù)研究的國際影響力。

The "Top Scholar Forum" series, launched to celebrate the 40th anniversary of the Guanghua School of Management and promote the high-quality development of academic disciplines, brings together top scholars and experts from around the world. Through lectures and academic exchanges, the forum focuses on frontier issues and key topics in economics and management, employing innovative academic paradigms and scientific methodologies. It encourages interdisciplinary innovation and the exploration of practical challenges, showcasing the latest research and sparking new ideas and perspectives. This international platform for academic dialogue aims to enhance Guanghua’s academic contributions and further elevate its global influence in the fields of economics and management.

來源丨北大光華學術(shù)資訊

審閱丨塔娜