拒絕火爐！這些“20℃小城”成今夏熱門旅游地

今年夏天，國內(nèi)游客集體“叛逃”火爐城市，涌向高海拔、高緯度、高性價(jià)比的“三高”清涼地帶。

As a summer heat wave bakes much of the Northern Hemisphere, travelers are fleeing sweltering cities in search of cooler escapes, with China's high-altitude plateaus, northern forests and mountainous retreats emerging as top destinations among domestic and foreign tourists alike, according to travel agencies.

北京媯水河國家森林公園 圖源：小紅書@tallcold

去哪兒旅行數(shù)據(jù)顯示，7月以來，“避暑”“納涼”“夜游”相關(guān)關(guān)鍵詞搜索量環(huán)比增長230%，熱門“20度清涼圈”城市酒店預(yù)訂量同比增超五成；暑期機(jī)票量增幅前20的航線中，近一半是南方飛往避暑地的“追涼航線”。

Data from online travel platform Qunar shows that searches for keywords and phrases such as "escape the heat", "cool off" and "night tours" surged 230 percent month-on-month in July, while hotel bookings in popular "20 C cool zone" cities rose more than 50 percent year-on-year.

Among the top 20 air routes with the fastest passenger growth this summer, nearly half are "cool-chasing" routes linking southern cities with popular summer retreats.

這股“追涼”熱浪也帶火了一批寶藏小城。福州以北的柘榮縣，是省內(nèi)少有的夏季無需空調(diào)之地，暑期酒店預(yù)訂同比增逾十倍；江西鉛山承接長三角客流，森林覆蓋率超60%，酒店預(yù)訂量同比增長3倍；京津游客的“海邊后院”河北昌黎進(jìn)入暑期酒店預(yù)訂熱門縣城TOP20；長白山腳下的吉林撫松、安圖，度假區(qū)商圈酒店預(yù)訂量增近2倍。

The rush to escape the heat has also propelled lesser-known destinations into the spotlight. Data from Qunar shows that Zherong county in Fujian province, a summer retreat where air conditioning is rarely needed, saw hotel bookings surge more than tenfold year-on-year.

Furthermore, Yanshan county in Jiangxi province, nestled in the Wuyi Mountain National Park area with more than 60 percent forest coverage, recorded a threefold increase, mainly driven by visitors from the Yangtze River Delta region, according to Qunar.

Changli county in Hebei province, a coastal getaway popular with residents of Beijing and Tianjin, entered the top 20 county-level destinations with the fastest tourism growth, while hotel bookings in the Changbai Mountain resort area in Fusong and Antu counties of Jilin province nearly doubled.

吉林長白山天池景觀 圖源：Raki_Man

途牛報(bào)告顯示，北京、南京、上海、廣州、成都、天津、武漢、杭州、深圳、重慶是排名靠前的避暑游用戶客源地。避暑游熱門目的地方面，貴陽、伊犁、阿勒泰、大連、西寧、昆明、大理、麗江、林芝、阿壩州等目的地截至目前預(yù)訂熱度排名靠前。

Major source cities include Beijing, Nanjing in Jiangsu province, Shanghai, Guangzhou in Guangdong province, Chengdu in Sichuan province, Tianjin, Wuhan in Hubei province and Hangzhou in Zhejiang province — all areas experiencing intense summer heat.

Popular destinations include Guiyang, Guizhou province; the Ili Kazak autonomous prefecture and Altay in the Xinjiang Uygur autonomous region; Dalian, Liaoning province; Kunming, Dali and Lijiang in Yunnan province; and the Aba Tibetan and Qiang autonomous prefecture in Sichuan province. These offer a combination of plateau climates, grassland scenery and mountain landscapes, the platform said.

美團(tuán)數(shù)據(jù)則印證親水項(xiàng)目火爆，“潛水”搜索熱度環(huán)比漲28%，“海釣”漲19%，“沖浪”漲37%。從“躲涼快”到“玩涼快”，避暑+漂流、避暑+室內(nèi)滑雪、避暑+逛館等新玩法層出不窮。

來自湖南長沙的35歲游客鄒佳玲于7月11日與三個(gè)家庭共四輛車結(jié)伴出發(fā)，一路向西經(jīng)重慶、四川進(jìn)入西藏，再前往新疆。她感嘆：“這里太適合避暑了。青藏高原上大部分時(shí)間都很冷，需要穿沖鋒衣。現(xiàn)在道路全是柏油路，開車很順暢，風(fēng)景美得令人窒息。”

來自重慶的26歲游客施曉則計(jì)劃從大理到麗江獨(dú)自旅行一周，她表示：“這里很涼爽，云南正值雨季，氣溫只有20℃左右。重慶酷熱難耐，而云南涼爽悠閑，是絕佳的避暑地。”

新疆阿勒泰喀納斯附近的禾木河與村落景觀 圖源：Bohao Zhao

國內(nèi)避暑如火如荼，入境“China Cool”同樣勢頭強(qiáng)勁。

去哪兒旅行數(shù)據(jù)顯示，7月瑞典游客購買來華航班機(jī)票量同比增長3.3倍，希臘等南歐國家入境游客同比增長3倍；共建“一帶一路”國家中，土庫曼斯坦游客同比增7倍，蒙古國入境客源翻倍增長。

While domestic travelers are leading the trend, China is also seeing a noticeable increase in foreign visitors seeking relief from summer heat.

According to Qunar, Swedish travelers purchased 3.3 times as many flight tickets to China in July as they did a year earlier, while the number of inbound visitors from southern European countries, such as Greece, tripled.

東南亞游客掀起“云南避暑熱”，麗江入境游預(yù)訂量同比增長1.2倍，越南游客赴麗江、昆明增幅分別達(dá)4.5倍和2.4倍，新加坡及馬來西亞游客赴云南機(jī)票量增超四成。

Meanwhile, tourists from Southeast Asia have fueled a "summer getaway" boom in Yunnan province. Since the start of summer, growing numbers of visitors from Southeast Asia have sought relief from the heat, boosting demand for destinations such as Lijiang and Kunming.

海拔約2400米的云南麗江古城 圖源：ChiralJon

與此同時(shí)，外國游客的足跡正從傳統(tǒng)熱門城市向更多特色目的地延伸，一批兼具自然風(fēng)光、文化體驗(yàn)和高質(zhì)價(jià)比的城市迎來快速增長。

去哪兒旅行數(shù)據(jù)顯示，7月飛赴秦皇島、二連浩特、洛陽的外國游客同比分別增長4倍、3倍和2倍。飛赴宜昌的外國游客同比增長1.7倍、飛赴喀什增1.2倍，香格里拉、騰沖、錫林浩特、錦州、榆林等城市，憑借獨(dú)特的自然景觀、邊境風(fēng)情、歷史文化等特色，入境機(jī)票量均實(shí)現(xiàn)翻倍增長。其中，香格里拉、騰沖、錫林浩特、秦皇島等避暑目的地，受到不少外國游客青睞。

對于“China Cool”熱潮，北京交通大學(xué)經(jīng)濟(jì)管理學(xué)院教授殷平分析指出，這一趨勢受到四方面因素驅(qū)動：第一是全球極端高溫氣候是直接導(dǎo)火索。第二是我國的入境便利化政策持續(xù)釋放紅利，出行門檻大幅降低。第三是完善的城市基建與舒適配套構(gòu)成的高性價(jià)比，形成差異化競爭力。第四是我國的文旅融合體驗(yàn)豐富，不止單純避暑納涼。

她認(rèn)為，短期來看由高溫天氣引爆的避暑游，長期層面看是由于我國高水平對外開放持續(xù)推進(jìn)，入境配套服務(wù)不斷完善、文旅產(chǎn)品持續(xù)迭代，“China Cool”會從階段性熱點(diǎn)，慢慢固化為常態(tài)化跨境旅游新風(fēng)向。

Yin Ping, a professor at Beijing Jiaotong University's School of Economics and Management, attributed the surge in inbound interest to four factors: the global extreme heat wave as a direct driver, China's continued visa facilitation policies that lower entry barriers, well-developed urban infrastructure that offers good value for money, and diverse cultural and tourism experiences that extend beyond simply escaping the heat.

"The trend is not fleeting. As China continues to open up and improve its inbound travel services, 'China Cool' will gradually evolve from a seasonal buzzword into a regular feature of cross-border tourism," she said.

記者：鄒碩

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